ALDI opens in Huntsville

ALDI has officially opened in Huntsville.

The grocery offers shoppers another way to shop smarter as the select assortment discount grocer opened its newest Huntsville-area store, located at 7676 Highway 72 West.

Known for its premium ALDI select brands, ALDI is able to offer high-quality grocery items at unbeatable prices.

“As important as price is, there’s only one way to attract and keep shoppers: You have to have quality products. When people try our ALDI select brands, they find out that inexpensive can be great,” said Troy Marshall, divisional vice president for ALDI. “We are pleased to bring this new store to the Madison area to give customers another way to stretch their dollars even further.”

Customers can expect to find more than 1,400 of the most frequently purchased items sold under ALDI select brands for prices up to 50 percent less than traditional supermarkets. A model of efficiency, ALDI eliminates overhead costs by offering smart, efficient practices, such as a cart deposit system, through which shoppers insert a quarter to release a cart and receive the quarter back upon the cart’s return. Other cost-saving practices include a smaller store footprint, open carton displays and encouragement of customers to bring their own shopping bags.

ALDI also saves shoppers money by keeping stores open during prime shopping times. The new location will be open from 9 a.m. to 8 p.m. Monday through Saturday and from 10 a.m. to 7 p.m. on Sunday. ALDI accepts cash, debit and EBT cards.

ALDI also recently opened a new Huntsville location at 4175 University Drive. A grocery retailer that has grown without merger or acquisition, ALDI plans to open more than 80 stores in 2011.