Dollar General Market updates Madison location to include Popshelf

MADISON – Dollar General is excited to announce it recently remodeled and updated its store at 8466 Old Madison Pike in Madison to provide combined offerings of a DG Market and pOpshelf.

“We are thrilled to enhance Madison customers’ shopping experience with our new DG Market + pOpshelf store-within-a-store concept,” said Tracey Herrmann, Dollar General’s senior vice president of channel innovation.  “Through this combined format, customers will find the same products they know and trust from Dollar General along with new merchandise from pOpshelf.  We look forward to welcoming the Madison community into our remodeled store.”

The new store format brings pOpshelf, which Dollar General says is an exciting and new retail store with the vast majority of items priced at $5 or less that offers customers an affordable and fun shopping experience, to the Madison’s DG Market location.

Dollar General first announced its differentiated retail store pOshelf in the Nashville, Tennessee market in fall 2020. Normal hours of operation are available through the Dollar General app. Additional information on the DG Market + pOpshelf store format is available online at https://www.dollargeneral.com/dgmarketpopshelf.